Chubbies

Round 1

The client, Chubbies, didn’t have a creative direction besides to look at their Instagram which has 575k followers (which they’re very proud of and where they do the majority of their marketing). Their Instagram is mostly memes based on their product (bathing suit shorts for men), relevant culture memes, and everything in-between. This round was to determine what style they gravitated towards.

Round 2

The client was torn between the Pool Party and Resort options and wanted to see them merged and developed out further. I called this combination Resort Lounge.

Round 3

New people joined the client’s team at this point and they had a different new vision for the retail direction. They wanted to go with white and light wood as the main materials. This was a major switch to what I already developed and well in the project timeline so, I jumped into 3D to further the project along. The result is a clean, modern, and friendly direction.

Dick’s Sporting Goods / Skinned Kit of Parts Family

Backwall (same in each kit) with close up of custom IG graphic.

Graphic can be static or LED screen with looping content.

4 Way Rack / Skinned  |

Uses the pineapple cube topper

Nesting Tables / Skinned

Uses standard short stand topper and large pineapple topper

H Rack / Skinned (front & back)

End Caps / Skinned

Completely Custom Kit of Parts Family

Nesting Tables / Custom (front & back)

Ballet Bar / Custom

8 Rack & 6 Rack (Pineapple Tree) / Custom

Uses the pineapple cube topper

Straight Bars can have a white high gloss or colored logos

End Caps / Custom (front & back options are interchangeable)

Hybrid option family and kit of parts

H Rack / Hybrid

Uses a skinned rack with the topper of the custom version.

Nesting Table / Hybrid

Uses a skinned table set with the custom topped

Shorts Table Toppers (used in each kit)

Custom, Standard, Short Standard options

Pineapple Table Toppers (used in each kit)

Large and smaller versions with white or transparent backing and one cube topper

REI Fitted Kit Family

This display had to be skinned to existing REI fixtures. Option of adding a rug (common in REI stores) or adding the pineapple floor vinyl.

Floor plans (10′ x 10′ & 10′ x 20′) to give the client ideas on mix and matching parts and customer journey layouts.