Visual Merch options are shown in 3D. The package design and size of each product box had to be created as well as the fixtures. Therabody is still in the early phases of a new US retail roll out. A Best Buy in LA is hosting their first shop-in-shop with the new design. This was an exercise to help their internal team test visual merch.
I modeled in Rhino the new ‘ripple’ that they will replace all current ripples in Target, Best-Buy, and REI’s.