Pop-Up, Conceptual, Experiential
- Asahi Beer wanted us to create as many high-level concepts as we could for an experiential take over.
- They did a bar take over the previous year and it didn't create the buzz they wanted.
- Asahi suggested something mobile could be best so they can use/ display/ show in different areas in New York during the summer in 2019. Demographic is upper-class, primarily men, millennials who like to get a beer or two after work.
- Group Delphi, 2018